The Intelligence Cycle is a process that controls the scope and pace of the overall production of competitive intelligence.

How the frameworks to evaluate Competitive Advantage evolved over time

The virus has forced most of us to work from home and use digital technologies as our primary medium of communication. This slight change has greatly impacted how we understand our customers and our competitors.

Monitoring your business environment, especially your competitors is a basic business necessity. In fact, most companies do it at varied levels of detail and scope. But only a few companies leverage competitive data analysis to derive actionable insights - to enhance their competitive edge.